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Home About the Civil Service GCN The Engage programme What is Engage?

About the Civil Service

What is Engage?

Engage is a way of making government communications more effective by putting our audiences first. At its heart is a simple truth: great communication starts with an open mind and a listening ear.

The Engage framework takes well tried principles of strategic communication and adapts them for government. It uses techniques such as segmentation, targeting and insight to develop communications that shift attitudes and change behaviours.

The Engage framework has several key components:

• the planning process
• the principles
• the enablers

The Engage framework is supported by:

• a knowledge bank, which provides a practical set of principles, tools, case studies and training materials to create engaging communication
• a programme of events, training and development courses to help government communicators put these materials into action
• a leadership and engagement programme, providing a context where government communications can adapt and develop to put the public at the heart of policy